Title Sponsor

Sony Ericsson

Having sold over 100 million phones in 2007, sony ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and pc cards are synonymous with innovation and style. With r&d sites in europe, japan, china, india and north america, diversity is one of the core strengths of the company. Sony ericsson was established as a 50:50 joint venture by sony and ericsson in october 2001, with global corporate functions located in london. For more information about sony ericsson please visit www.sonyericsson.com

Associate Sponsors

Asics

Asics is the leading name in running technology producing innovative solutions for leading athletes and amateur enthusiasts alike. It has been worn by leading athletes at major sporting events for over 50 years. Its success comes from continually seeking feedback from its users to develop products to suit their needs. For more information on products, sponsored athletes or events please visit www.asics.co.uk

BMW

A combination of intelligent engine management systems, innovative technologies and lightweight materials ensures that new BMW models are cleaner, faster, more dynamic and less expensive to run than their predecessors.

www.bmw.co.uk

Evening standard

www.thisislondon.co.uk/standard

Gatorade

Gatorade is the leading name research and development of hydration and nutrition. Find out more about improving your performance - www.gatorade.co.uk

Heart

www.heartfm.co.uk Training for a half marathon is hard work, but music makes it that little bit easier... so tune in to Heart and you can run through Camden to the sound of Winehouse... from Waterloo to Abba.... or to Warwick Avenue with Duffy... Run to the beats of Heart - for more music variety

PARTNERS

Buxton

www.buxtonwater.co.uk

City showcase

City showcase's reputation is firmly established as london's festival of new music when the heart of london beats with the talent of tomorrow. City showcase promotes and spotlights fantastic new musical talent to new audiences and in new and unusual venues. Check out www.cityshowcase.co.uk

English parnerships

www.englishpartnerships.co.uk English partnerships is the government’s national regeneration agency. Our aim is to deliver high quality, sustainable growth in england. The agency is overseeing the regeneration of greenwich peninsula and has invested over £225m in the site over the last ten years. English partnerships and the housing corporation are working with the department for communities and local government to establish the new homes and communities agency.

O2 - www.theo2.co.uk

The o2, a world class entertainment venue is home to indigo2 a state of the art live music club, an 11 screen multiplex cinema, an exhibition centre - the o2 bubble, entertainment avenue - an entire street of bars, restaurants and leisure attractions, and most breathtaking of all – the O2 arena. This arena plays host to the most sought after names in rock, pop and classical music, as well as staging must-see sporting events, including the 2012 olympics, theatrical productions and shows for all the family! www.theo2.co.uk

Powerbar

www.powerbar.co.uk

Total Fitness Music

“Our album has been professionally mixed by total fitness music, the UK’s leading provider of workout soundtracks” For more information about the soundtracks please visit www.totalfitnessmusic.com

Trainsmart

www.trainsmart.com “trainsmart is the world leader in online training and coaching management software. Working with a wide range of athletes, from absolute beginners to world champions, we deliver a personally tailored programme that dynamically changes to fit around your goals, ability and ever-changing diary. We do all the hard work in the background to ensure that you receive the best possible training programme. All you have to do is enjoy your training and focus on getting results.”